How good are you at managing your retail business? Is it set up to ensure that you attract the most amount of sales from your customers? Gone are the days when you can succeed by just putting goods on a shelf, placing a few advertisements and hoping for the best. Today, customers have easy access to the world via the internet and can just as easily order from anywhere and have it delivered. You are not only competing against local businesses, but also against international ones as well such as Amazon. This workshop is designed to ensure that you succeed by understanding modern trends in retail sales and marketing.
Mr. Solomon Rodney is a former business executive with experience in managing sales forces at major companies. He is also experienced in representing businesses locally and in the Caribbean.
- The importance of Research
- The role of Logistics
- Expenses and Margins
- Staffing for Excellence
- Inventory Management
- Back Office and POS Systems
- Sourcing and Buying
- Impact of Colour, Layout and Product Arrangement on business outcomes
- Store Layouts and Colour Coding
- Customer Service & Handling Complaints
The participant should be able to effectively use business elements to plan, execute, monitor and improve business efficiency and effectiveness.